Just as every person has his or her own style, the same is true for real estate brokers and agents. So what is it that sets an agent apart?
What makes a successful agent?
The first thing…passion! Real estate is hard business and it takes a lot of attention to detail and a commitment to great customer service. But that’s not all you’ll need. You’ll also find that the most successful agents always have these attributes:
They return calls, text messages, and emails at lightning speed!
These are the people that get to work as soon as they get a lead. They immediately make contact and they follow up. They answer any questions and are happy to stay on the phone with nervous clients. They stay in contact via email, text, phone, Skype, and they keep that rhythm right up through the whole transaction.
Their clients feel they are important to the agent. They also switch their communication style to match the client. If the client prefers text, they text, if the client wants a phone call, they call. They also know how to mirror the client’s communication style so the client feels more comfortable.
They know all the latest technology
They use ipads, tablets, smartphones… They do everything from anywhere. But, they don’t just have a tablet and a smartphone; they make sure they have great data plans so they always have an internet connection.
They know their neighborhoods intimately
Top agents are walking, talking encyclopedias of “their” neighborhood. Ask a question about a particular street and they know what’s on the market, what been sold, and the overall status of the neighborhood. Tell the agent what you like in a neighborhood and suggestions on places to look will come tumbling out.
Looking to sell? The agent knows what is on the market, what just sold, and what you can get for your money. These days anyone can research homes online, but top agents know the entire area and they are incredibly valuable that way.
They explain everything they are doing
When a great agent meets with a client for the first time they explain the process, potential challenges, and a few scenarios that could occur.
They are always on the look out for leads
Leads are how many agents get clients. A lead is an introduction to someone the Realtor hasn’t met yet. Smart agents try out different lead sources, explore different types of ad campaigns, and take note of what works and what doesn’t. They know that a social presence is important and that staying top of mind means being active with their clients through social media, advertising, and even postcard mailings.
They have a great network
These agents don’t just have a network to bring them clients they also have a network of business associates who provide the same level of service they do. They know the best contractors, appraisers, lenders, tax grievance companies and insurance providers in the business. The agent is the contact point to a group of professionals that can advise and assist with anything real estate or home related. Top agents value their network and are happy to refer clients that they know will get top care.
The agents that succeed are able to treat each client’s purchase as vitally important. They are able to guide the client through the transaction and leave the client feeling that the process was as easy as possible.